What is a VHS? a DVD? It is surprising how some might not know what they are. Newer laptops don’t even come with a cd drive. When Netflix was introduced, DVDs sales have decreased greatly. What it Netflix? Netflix is a streaming media that has variety of movies and TV shows with a monthly fee of $7.99. Netflix had change the way people watch movies and television shows.
Netflix has revolutionized the TV and DVD industry. When Netflix launched in 1997, it killed the DVD and video stores. Subscribers could watch an unlimited number per month. Video stores such as Blockbuster reported bankruptcy. Netflix’s DVD service wasn’t the end of it. By having entire seasons of TV shows would allow subscribers to binge watch the TV shows. Netflix had its competitors such as Hulu but Hulu had advertisement in their videos. Another advantage that Netflix had was its expansion outside of the United States. Netflix is available in other countries such as Canada, UK, and Mexico.
To get even more subscribers, Netflix started ordering its own shows. Shows such as “House of Cards” and “Orange Is the New Black” have received many Primetime Emmy Award nominations. So what was the difference between the shows ordered by Netflix and shows shown on TV? The opportunity to watch the entire season is one of the many reasons. Television shows would have one episode each week, with commercial breaks and hiatus during breaks such as winter and summer. Netflix’s shows would release the entire season so subscribers could binge watch the entire season or watch a couple episodes a day without waiting until the next week.
I believe Netflix follows both a democratic and authoritarian political arraignment. It is democratic because subscribers get to choose whether they want the service or not. . If you don’t like it anymore, you can cancel your subscription. Also, Netflix is not the only streaming site that people have to subscribe. People can choose between different streaming sites or watching TV shows and movies the old fashioned way, television or buying the DVD. It is also authoritarian because if you do subscribe you would have to pay for a whole month. One would be stuck with Netflix for at least a month. It is also authoritarian in the video industry. It was able to cause many video stores to go bankrupt. I think that Netflix disrupted different industries but at the same time reinforce other industries. Video stores and DVD industries have died because of it but many new industries in the technological world have benefitted from Netflix. Netflix also reinforces communities and families by having a streaming site that can be shared with other family members. It created a new industry and the creative writing of movies and shows without needing to be in Hollywood. It made an online community. At the same time, it has disrupted international governances because Netflix is not available in every single country so some would buy a VNP or use programs to change the country they are in.
So what is the future for television? Netflix has an answer. According to an article from wired.com by Issie Lapowsky, Netflix believes that in 2025 televisions will have 48 million tv channels, more smaller shows that makes up Internet TV, commercials will die out, everyone will have a Smart TV, and live sports will probably be on Netflix. That is saying how much bigger Netflix is planning on growing. Netflix is known for not having commercials and as the personalization technology improves, it will be able to know what movies and TV shows, subscribers want to watch which will create 48 million TV channels. Netflix being a streaming site, it requires internet. With more and more Smart TVs in the market, people will switch to them in order to watch Netflix everywhere, from your laptop, tablet, and now TV.
In conclusion and just like how the article from Business Insiders say: Netflix started as a simple mail-in DVD service to now a powerful streaming site and with original shows. Netflix was able to expand quickly from 1997 to now. It was able to change the video industry. It created a new way to watch television. And even with competitors such as Amazon and Hulu, Netflix was able to stay on top.
- Issie Lapowsky, “What television Will Look Like in 2025, According to Netflix”. Wired. May 19, 2014. http://www.wired.com/2014/05/neil-hunt/
- Veronique Dupont, AFP, “Netflix Has Revolutionized The TV Industry Several Times In Just 17 Years”. Business Insider. September 12, 2014. http://www.businessinsider.com/afp-netflix-the-revolution-that-changed-the-us-tv-landscape-2014-9
- Image: Netflix Logo. http://www.ranklogos.com/wp-content/uploads/2014/08/netflix_logo.jpeg