Money over Matter; Literature Review of Concussions in NFL

One of the main articles I found to be a good source of information concerning the NFL and concussions was a timeline written up by Frontline. The article presents on one side, the independent research done by scientists on concussions in football. Directly opposite of this, Frontline compares the research to public statements made by the NFL concerning concussions and concussion research.

It is rather disturbing the great divide between the clear proof presented by the research teams, and how the NFL responded. Football is a lucrative profession, and the NFL’s best interests are not in player health, but player performance and revenue. The NFL was, and is still, mainly concerned with making the most money possible from players before each one succumbs to injury.

The NFL also misinformed their own players, by forming their own committee. This committee was designed to “investigate” the reports of concussions in the NFL and in the sport of football in general. This committee was a sham, according to many players, and was only in place to withhold data and spread misinformation. In doing so, the NFL profited from glorifying violence, at the cost of the players participating. Many of these players ended up paying with their lives, with severe and continual head traumas leading to depression, dementia, and suicide.

Not only did the NFL deny that concussions resulted in increased risk of further brain damage, but the committee also encouraged junior and senior high organizations to put aside the research being reported. The NFL committee suggested that return to play should come at the discretion of a team physician, saying that it was silly to come up with strict guidelines for possible head trauma. The committee even claimed that NFL players are the result of a selective process which weeds out individuals susceptible to concussions. The NFL is not only playing with the safety of the brains in professional adults, but was also putting thousands of growing brains at risk. Young people are impressionable, and the NFL acted irresponsibly and selfishly.

It isn’t until December of 2009 that the NFL finally publically acknowledges the long-term effects of concussions. This is after nearly 20 years of denying glaring scientific reports that displayed the immediate and long-term effects of concussions in football.

It is hard to believe that the NFL was able to get off nearly scot-free, only having to pay $765 million dollars in damages. In return, the NFL did not have to accept any responsibility. To this day, there is no admission of guilt by the NFL, and still claim any symptoms presented during or after a career were not caused by football.

Luckily, the sport seems to be heading in the right direction, even with the tampering done by the NFL. There have been sweeping rule changes instituted in college and professional football. In the NFL, kickoffs were brought out by five yards in order to decrease the number of high impact collisions. One has to think, though, that the NFL is only making changes in their own self-interest. The healthier a player, the longer a player will stay in the NFL, and make the league more money. I have a hard time believing the league actually cares for the players more than their own wallets. If it were not for the push of the media, and a few brave scientists, there would not have been a shift in the way society has started looking at head injuries. For one, society is now looking at concussions as a serious problem in sports. There is still a lot of work to do and amendments to make in the rulebooks, but it is a start.

Scanning the Horizon

Medical practices have evolved rapidly over the past century, and with each development, imagining the next medical technology becomes a challenge. Magnetic resonance imaging (MRI) is one of those technologies, elevating itself as a premier tool for research and clinical care. But this complicated machine brings to the table more than just cool images of the anatomy and physiology of the human body–it allows physicians and patients to interact at a whole other level. But even that is not the entire story. Is MRI, as it is utilized in this immediate era, being held back from its ultimate potential? This life-saving technology could possibly be preventing humans from moving forward in preventative medicine. One thing is certain: MRI will be the next step in the future of medicine, and whether or not it is the masses that control this technology rather than the healthcare system, remains to be seen.

A little background on how an MRI machine works would be helpful in understanding the technology as it pertains to its form of media. An MRI can be thought of as an enormous magnet. The magnets within the machine create a magnetic field around the area of the body that is to be scanned. The majority of the human body is made up of water, and in each water molecule are two hydrogen atoms. So when the magnets create the magnetic field, this causes the hydrogen atoms to emit a radio frequency signal. The type of tissue in which the water molecule resides determines the frequency and length of the signal emitted by the hydrogen atoms. A scanner in the MRI to create a three-dimensional image then records this signal (Gould).

The ability to produce a detailed three-dimensional image of any part of the human body is valuable for both researchers and health-care providers. For neuroscientists doing research, a common practice is to couple MRI with radioactive tagging and record the brain’s reaction to different activities. In doing this, researchers are able to see what parts of the brain “light up” when performing different activities, like watching a scary movie or listening to a romantic novel.

But what truly displays the artifact politics of MRI is its use in a clinical setting. Langdon Winner talks about technologies having politics, either directly or indirectly, in his essay, Do Artifacts have Politics? The idea that technology can change how humans interact and display a political system can be applied to MRI.

The physician-patient interaction is a critical cog in the health-care experience, second only to the actual treatment of whatever is ailing a patient. It is important that a patient feels understood and also understands what is causing a condition that produces discomfort. When a doctor asks a plethora of standardized questions designed for efficiency and proceeds to run multiple tests, a patient can feel out of the loop. The lack of communication between a physician and patient can cause a rift that leads to misunderstanding. The patient does not feel important, but rather, like another case number in a file.

MRI can take away some of the magic, mystique, or general “coldness” that can be felt during a trip to see a health-care professional. Because MRI is non-intrusive, it is safer and less threatening than most exploratory surgeries or blood tests, while still capable of gaining more insight than those conventional methods. Not only that, but because MRI produces such high-resolution images, it is a simple task for a physician to include a patient in reviewing an MRI. That alone is enough to create a dialogue and increase patient-physician communication, enhancing patient understanding. By including a patient in the health-care process, the patient-physician relationship is able to grow and become a positive interaction that may allow a more advanced healing process.

Another feature of MRI that provides a stepping-stone forward in health-care relationships is the ability to supply an answer. Most patients who receive an MRI scan have been struggling with an unresolved condition that is unknown despite other testing methods. When a patient is shown, slice-by-slice, what has been causing a chronic pain or discomfort, a physician is able to provide comfort in providing an answer. A patient is finally able to see for himself what is going on inside the body, producing a constructive relationship of trust with the health-care provider.

On the flip side, however, the line between constructive and destructive is a fine one. These scans can just as easily create a destructive relationship between a physician and patient through the over-reliance on medical practices. Nothing is perfect, including medical procedures, and that same mystique that surrounds health-care can set high expectations on a physician who orders an MRI. When a patient pays the exorbitant price for an MRI, satisfactory results are expected. MRI may provide an answer, but that is not the same thing as a solution. The cause of pain may be discovered, but a physician still may not be able to completely solve the condition. This can cause frustration towards health-care providers, even when the real issue is that humans have much to learn about the practice of medicine.

This whole process of taking an MRI scan takes minimal time, sometimes as little as 20 minutes. But in the process, an MRI produces a magnetic field measured at approximately 1.5 Teslas, which is 30,000 times greater than the magnetic field felt on the surface of the earth. This requires expensive raw materials and up-keep of the machine. The high cost is reflected on the bills of the patients who require the services of an MRI scan, simultaneously deterring doctors from prescribing the procedure to patients who may not be able to afford the steep price tag. The median price of an MRI before insurance coverage was about $1,100, as of 2014 (Glover). More people require the use of MRI than there are health care professionals who can operate and interpret MRI scans. Because there are essentially a few select individuals who “control” the technology of MRI, this could be described as an authoritarian type of technology.

The power of the technology rests in the hands of health care professionals, while patients depend on these providers to prescribe and execute scans. Of course, this is understandable, because the amount of skill and training that goes in to the entire process is just as important as the technology itself. Very few individuals without medical training would be able to perform scans of their own bodies and then analyze those scans for diagnoses.

The technology in MRI having authoritarian roots leads to an ethical issue, nonetheless. MRI serves as a microcosm for healthcare and the issue of availability of healthcare to all people. Like the provision of healthcare, MRI scans can be costly to the consumer, and some insurance companies may not cover the procedure.

This reality is frustrating for many. While MRI can provide information about an existing injury or medical condition that is causing discomfort for an individual, MRI can also be utilized to preemptively detect cancer tumors that are too small for traditional methods of screening to detect. Some forms of breast cancer are so aggressive, that by the time a mammogram detects a tumor, it is often too late.

Early detection is the key for most diseases, and MRI provides that next big step in preventative medicine. We need to look ahead, into the horizon–if this medical procedure could become a basic commodity at physicals and other check-ups, it would transform human life. The true potential of MRI will be achieved when the advanced technology works in harmony with the increased patient/physician interaction. MRI needs to work for the physician, and the physician for the patient. The answer to preventative medicine may not lie in discovering new, more advanced technologies, but maybe in finding methods that allow us to produce and operate our current technologies in such a manner that the general population has access to the numerous health benefits.

Works Cited

Gould, Todd. “How MRI Works.” Howstuffworks. 1 Jan. 2014. Web.


Glover, Lacie. “How Much Does an MRI Cost?” Nerdwallet. 1 May 2014. Web. 3 Mar. 2015.


Winner, Langdon. Do Artifacts Have Politics? 1986.

Online Deception

With technology becoming more and more relevant in every aspect of our lives, online dating sites are gaining more members every day. There are now more than 40 million users of online dating in the United States alone. Thanks to the integration of technology and the internet into our lives, the online dating business now possesses an annual revenue greater than one billion dollars (1). Some say dating is a numbers game, but many others feel that online dating provides ways of deception. Either way, online dating is providing a new way of communication and interaction online.

Since the initial stages of the relationship occur primarily behind keyboards, it is easier to portray yourself as someone you are not. This becomes especially useful to some in the dating world. Due to the fact that the person you are communicating with has most likely never met you in person, you have the opportunity to make a first impression without even making eye contact or speaking a syllable. Some of the most common lies are those centered on occupation and income, physical appearance, and age. While most of these deceptive actions may be slight exaggerations of the truth, the fact remains that the truest form of the person on the other side of your messages is not being seen. For instance, when someone might say one thing in the heat of a verbal conversation, they may respond differently when given time to think about what they believe would help infatuate the other more. It could be argued that the use of lies stemming from using online dating creates relationships that are built on falsities.

Unlike the mystery that lies within the use of online dating, social media connects people that usually know each other to a certain extent. Therefore, users tend to show themselves differently on social media sites compared to dating sites, but many still attempt to portray a bettered version of themselves. I previously mentioned how occupation and physical appearance are two of the most common lies. When dealing with friends on social media, those you know in realms other than just the internet, those fabrications do not apply. Instead, social media is often used to not only share thoughts and moments with others, but also to try to make the user’s life more eventful or more exciting than it already is.

No matter what way one looks at the situation of self-representation online, the connections are not the same as those that occur in person. Whether that is a positive or negative change is an opinion based matter, but it is undeniable that there is a difference. Online dating sees those involved attempt to show others an enhanced version of themselves. At the same time, social media users tend to show an enhanced version of their personal lives. As times change and internet communications evolve into a larger part of our lives, self-representation online is becoming a more prevalent fixture in society. More than ever, we control how others see us, at least in the virtual world of the internet.

(1) “Online Dating Statistics.”Statistic Brain. 11 Feb. 2015. <;

What is your digital self?

My group project is social media. So talking about how we are represented online fits the blog post very well. How are you portrayed online? Do you filter some stuff? Are you friends with everyone? Did you change your privacy settings? Those are one of the many ways we can alter the way we are seen online. Watson’s “Studying the Digital Self” is categorized into five different groups. It is broken down into interpreting digital archives, evaluating claims of authenticity, understanding the use of branding, parsing identity online, and assessing quantification.

I decided to ask some of my close friends Joe and Marc about what they thought about their digital self. The very first question I asked them was the definition of digital self. For Joe, it meant what the online world knows about him. The things that people can find about him online. Although he is very family oriented, he doesn’t post many of his personal stuff online. He keeps it professional and only post and share information to promote his organization in school. He use it as an advertisement tool. He changes his cover and profile pictures to events and information his organization plans. For Marc, it is the opposite. He posts a lot of pictures whenever he travels. He likes to keep his Facebook updated with many pictures and statuses of his personal life. The reason why he likes to keep it update it is because Facebook is a way for his family to be updated on his life. Being an out of state student, he doesn’t always have the time to call home so his family can see.

According to Watson, the way they interpret their digital archives is very different. Their habits and desires online are very different. In terms of authenticity, Joe’s digital self is more professional compared to Marc. They both have LinkedIn accounts but Joe is able to present his talents and skill much better. He keeps his personal life away from the online world. Also, Joe knows how to brand himself. He even has his own logo that he labels in his products such as flyers. Talking to Joe and Marc about their digital self was very interesting because of how different their perspective are when it comes to social media.

I think that another great point is from the book Alone Together by Sherry Turkle. She interviewed different people about how teenagers see social media as. One good point was how they would use it to stalk people. When they add their family members, they can’t help it but to stalk and look at their pictures. And how some teenagers think that their family might be too old to even have a Facebook and MySpace. Joe doesn’t like having people look into his private life so he keeps a lot of things away. He knows that people will look into his past from social media. Marc is completely different. He knows that people will look at his pictures so he shares more. He knows that his family wants to look at pictures and know more about his life so he posts more.

Another great point by Sherry Turkle is that we never know who is on the other side of the screen. People can lie about their information and post pictures that are not even them. Our digital self can be used to show our best but some people might lie to make themselves look even better.

In conclusion, we show many different side to friends, family, and strangers. The way we are portrayed online is also very different. We get to choose what we want people to see. We are able to block and hide things we didn’t like. We don’t have to put out everything about us online. We can put our best traits online. Like Joe and Marc, we all use social media to our advantages. We use it to communicate with people we know, network with others, and use it as an advertisement tool. Our digital self is like another part of our personality were we try to make ourselves look the best.


Turkle, Sherry. (2011). Alone Together. New York, NY: Basic Books

Conversations with friends over how they use social media.

Watson, Julia (2014) “Studying the Digital Self”

TED Talks, Media Comparison

TED Talks
As the story goes, in 1984, a group of “deep thinkers” along with Bill Gates of Microsoft notoriety, and of course his philanthropy, gathered to discuss how to engage the global community in collaborative conversation of powerful ideas worth sharing; witnessed, the birth of “TED Talks”. TED Talks, (technology, entertainment, and design), began as a conference of powerful short lectures, around 18 minutes of less, covering a host of varied topics from science to business to global issues. TED’s agenda “was to make great ideas accessible and spark conversation” by bringing “the authority on the topic” to the worldwide audience (1). Since its inception, the business of TED, has grown into a diverse nonprofit, nonpartisan foundation offering a broad platform of media spreading “great ideas”. Now a global community, the business of TED, has branched into:, an index of free knowledge from the world’s most inspired thinkers; TED Talks, live conferences currently available in person, via the World Wide Web as a video library, or to eager listening audiences on select public radio stations; TEDx, independently run local community events; and TED Studies, offering a deeper understanding of structured educational topics in the form of TED-Ed lesson series and TED Books. Currently, an expanded version of TED Studies is available by license for academic settings designed to help students, professors, and self-guided learners explore important, timely ideas.
What drew my attention to and TED Talks (from here forward simply known as TED), when faced with a discussion of “media comparison”, is the notion that TED is acting as a “double agent”; a double medium, if you will. The first, is as a collective media, store housing “free knowledge from the world’s most inspired thinkers”(1). Because of TED’s unbiased selection of ideas from a broad spectrum of science, business, and global issues, in over 100 languages from around the world, it can narrow its collective works to those ideas shared by the authorities working in those areas. Much like the “digital self” archived online in Watson’s Studying the Digital Self (2), TED, as a collective media, utilizes the World Wide Web to archive its vast store house of powerful ideas from across the global community.
The second form of medium is as a distributive medium. TED takes advantage of multiple avenues of distribution; the most far-reaching and timely of course being the internet, free access to powerful information by anyone with a personal computer or a local library. TED is also available in person as local TEDx events, in a more intimate medium as TED Books, and as a structured, instructional medium as TED Studies. TED’s multiple avenues of access make it a quick and easy source of up-to-date information on the topic at hand. For example, recent in class discussion of the OkCupid(3) dating site and online dating in general had me searching “online love” in the TED search box. First up, The Mathematics of Love, by mathematician Hannah Frey; in her TED Talk and TED Book she explored the role of mathematics in successful online dating. In fact, she cites OkCupid and the fact that it was started by a group of mathematicians and how math plays into the success of dating and even more importantly how it may give us insight into avoiding divorce.
In another class, we discussed the role of robots as a replacement for love and companionship prompted by the reading Alone Together (4). In Alone Together, Sherry Turkle (4) explores the idea of robots as companions but she also developed the idea of robots as a necessity to the care of future elderly. Until recently, assistance of the elderly was merely an idea; but, according to Ken Goldberg (5) of Berkeley, a roboticist, in a TED Talk: 4 lessons from robots about being human, thanks to cloud computing it is now possible to control mobility and manipulation of robots. Difficult tasks, such as, picking up an object without crushing it were impossible prior to the processing power of cloud computing. In fact, thanks to the development of an extraordinary algorithm called “deep learning” by Geoffrey Hinton from the University of Toronto (6), computer driven robots are learning by doing and one major step closer to near human performance. But deep learning has its negative aspects; as it turns out, it is only as good as the initial information put into the algorithm. Left alone, the initial inputs may not be enough to lead deep learning down a safe and productive path. This can be demonstrated today in “deep learning” computer’s, during analysis of cancerous tissue samples, failure to correctly diagnose cancer possibilities because of the computer’s inability to question subtle discrepancies it may or may not document. And just for argument’s sake, let’s say computer driven robots meet and exceed human performance what will become of the human services jobs replaced by deep learning robots? We will be better off as a society by having caretakers of our aging population replaced by robots? Or, will this answer the projected caretaker shortage of the future?

4. Turkle, Sherry. (2011). Alone Together. New York, NY: Basic Books.

Netflix is the Massage

As mentioned before, Netflix was able to change the television industry. But how was it able to change it in just about 25 years? From having good marketing strategies to the timing. When Netflix was founded it knew that people enjoyed buying and renting movies. To make it even more convenient, Netflix started a DVD delivery system. As Marshall McLuhan mentions that we focus on the obvious. We know that there are changes, the advantages and disadvantages of a new system but rarely do we know that the new system or invention had changed our lives. Sometimes it is a long change, other times it is a subtle change that we don’t even realize it (Mark Federman)  “Societies have always been shaped more by the nature of the media by which men communicate than by the content of the communication” (page 8) bring up a good point on how Netflix works. The content of Netflix is great but the reason why it could become so big wasn’t because of its content but the nature of the media. It is convenient. We don’t have to store physical DVDs or go to a store to get a movie. We can see anything easily anywhere.

Netflix being electric technology could change the way society is now because “electric technology fosters and encourages unification and involvement. It is impossible to understand social and cultural changes without knowledge of the workings of media” Which is true, Netflix was introduced in 1997. There were a lot of technological improvements but we still didn’t understand it well enough. We didn’t that it was slowly changing the DVD industry because we couldn’t understand it well enough.

McLuhan also mentions that a medium is the message; it is an extension of us. It is proven to be true with the analysis of different mediums. In this case, Netflix is an extension of us. We might deny that it isn’t an extension of ourselves but we are the reason why that medium is so big. Even the content of the medium is tailored to our preferences and our likes. By watching certain movies and television shows, Netflix can give you a suggestion of other movies and television shows that you might like to watch. That isn’t the only thing that it is a part of us. It tries to be like us by having a “brain”. It categorizes the contents into different parts very much like our brain. Netflix is also able to tell you the likes of others by getting information from other social media like Facebook.

McLuhan argues that the message is the medium. The content or the use of the innovation is not the message. The message is the “change in inter-personal dynamics that the innovation brings with it” (Mark Federman) In the case of Netflix, it isn’t the content of Netflix or how it was founded but possibly the changes of lifestyle of us as humans and the changes in users in the internet because of Netflix. It is the change of point of view in people because of Netflix. Because of Netflix, people have found ways to learn about less known shows and movies and some have a positive attitude toward the movie industry when knowing it isn’t all “Hollywood”. The point is that the obvious changes aren’t the actual message. The message is hidden, it is not obvious.

For McLuhan, the changes, the innovation was television. It is interesting to see how that had change over time. Television is still around but the way it is watched has changed a lot. But I also believe that McLuhan knew that there would be changes. Just like he said “the medium, our process, of our time- electric technology – is reshaping and restructuring patterns of social interdependence and every aspect of our personal life. It is forcing us to reconsider and reevaluate practically every thought, every action, and every institution formerly taken for granted” Many innovations have change the way our society works from our personal life to our social life. The changes have its advantages and disadvantages but many things that we took for granted in the past and in the present might not be there anymore in the future because of the many changes.

In conclusion, like many different mediums, Netflix was able to change the way our society is. It reshaped and restructured how our personal and social life is. It changed the way different industries that we took for granted, disappear or restructure.


  1. Mark Federman, “What is the Meaning of The Medium is the Message?”. July 23, 2004.
  2. McLuhan, Marshall. “The Medium is the Massage”
  3. Image:

“The Medium is the Massage” and the Search Engine

Our generation is the last of its kind. I was born in 1993 and growing up, I went to grade school, like every other child. All through elementary school, the only true source of information were textbooks. I remember going to the library in order to find books on topics I was going to research. Now, kids of all ages and adults have the ability to use search engines in order to acquire the information that’s needed. I’m referring to ‘search engines’ and not the internet or Google mostly because both of these things have turned into bigger commodities than just providing information. I want to specifically look at the conflict between learning in today’s society with the ability to obtain any bit of information imaginable through a search engine.

In Marshall McLuhan’s book, The Medium is the Massage, one of the topics discussed is the relationship between media and the medium through which it is presented. Another way to think about it, according to McLuhan, is the battle between the old environment and the new technology. This dispute can be seen between learning in the modern-day classroom and this relatively new ability to utilize a search engine for information.

In elementary and high school we are taught facts, formulas and the application of these lessons. Now that there is a plethora of information, more information available than we will ever use, what in the curriculum is obsolete? Is it important to memorize every capital of each US state, like I was required to do elementary school? Is memorization itself now nearly obsolete? Why spend hours in and out of the classroom committing to memory what you can search and find in less than a second? How can we adjust the curriculum (teaching environment) to this new form of acquiring instantaneous information (medium)?

This conflict between the classroom and the ability to ‘search’ needs to be recognized by teachers. Educators must now focus on teaching students about processes of applying information, problem solving and collaborating (1). The emphasis in school for the 21st century student is no longer about learning new information, but learning how to use information. Having the information, such as mathematical formulas or the history of Constantinople, is not the issue, like it may have been 15 years ago. There is little use for this sort of information unless it is taught to students how to apply new aged media to real-life solutions.

This brings up the issue of intellect. Intelligence is traditionally recognized by ‘knowing’ a lot. Today, what does that mean? Anyone with an electronic device from 2003 and a hand can know everything about anything. If students are provided with the tools to properly apply this ability, then I think the new standard for intelligence is bound to change. We are living in a fast-paced world and it will become ever-more important to learn the skills of improv and problem-solving. A key benchmark in education in our current era will be whether or not students can draw on lots of different types of information and bring them together to work out a solution, to gain a new perspective on a situation or to develop our knowledge of something (1). So in a sense, we are not getting less smart, just a different smart.


(1) Joanne Orlando, The Washington Post, “Technology is ruining our memory. Here’s why that doesn’t matter.”

Creativity is Anti-Environmental

childdMarshall McLuhan’s book, The Medium is the Massage, mentions many important, logical, and relevant truths in our society today which he had written decades ago. These truths can truly enlighten us on what is preventing society to advance or how can society advance. McLuhan mentions an important eye-opening realization that I have had in the back of my mind which he has allowed me to entertain. The idea of humans losing their creativity by the influence of media, or at least by some sort of medium. Either through precedents of obtaining information or knowledge or by being influenced by the media in such a way that a person might think what they are doing can no way be right.

McLuhan uses the example of a brilliant chemist and one of the great founders of modern physics who is none other than Michael Faraday. McLuhan writes, “Michael Faraday, who had little mathematics and no formal schooling beyond the primary grades, is celebrated as an experimenter who discovered the induction of electricity”( McLuhan 92). This quote is all I needed to entertain the possibility of how society influences people to be a certain way. For example, if you want to do research in biochemistry or find a cure to a disease, society demands you to earn a degree and even a PhD. We learn that we need to take this class, and then this upper level class, and so on just to partake in a specific field. Which is why I believe Faraday went against those precedents of partaking in difficult sciences and not investing time into the upper level mathematics like calculus just to come up with something new. Faraday used his raw creativity and the basic knowledge of the natural sciences to come up with the greatest theories of his time. Imagine if you had knowledge of the fundamental or basic things in your field and not having the knowledge of anything more, so no knowledge of those “advanced” theories, you would be so much more creative because you would conjure up theories or information by using the basics of that specific field without being discouraged by the advanced theories of others. I believe Faraday’s lack of higher level mathematics and sciences allowed him to come up with simple theories that did not require calculus to do, if he had grew up with the influence of calculus and incorporating so much information in his theories he would question himself maybe this is too simple of a theory.

We are brought up as kids to go to school from such a young age up until we are adults, learning about so many different things, but when it comes to applying ourselves in a field of interest we tend to draw blanks when the time comes. This is due to losing our creativity of how we once wondered about the world. We are taught so many different scientific theories, some changing though the years, that we tend to think our theories must be nothing compared to the theories of these great scientists. Curing cancer has been such an important area of research that society has spent so much money still to find a cure. Now Imagine someone with just a basic knowledge of biology he might be able to theorize cures of what is the problem what might be the cause, but we get discouraged and lose our creativity because of our external environment. We have high eminent scientists in these fields, if they cannot find a cure how can someone like me? This is a perfect example of how our external environment and even the media affect our creativity in such a way that we are losing so much talent in this world. McLuhan put it best when he stated “Amateurism is anti-environmental”( McLuhan 92).


McLuhan, Marshall, Quentin Fiore, and Jerome Agel. The Medium Is the Massage. New York: Bantam, 1967. Print.

Paul, Annie M. “Are We Wringing the Creativity Out of Kids?” MindShift. N.p., 04 May 2012. Web. 05 Feb. 2015.


Online Classes and McLuhan: Effective Use of Media Or Waste of Time?

The modern world of higher education has changed dramatically in the past decade. With cost of tuition skyrocketing, and the desire for parents to send their children to college rising with it, universities are scrambling to remain competitive. Many if not all continue to build gorgeous new buildings, and invest in new technologies so that they can continue to exist in this “education bubble.” In recent years, one of the most common technologies used has become the online classroom. With no actual presence of a professor, students read, write, and turn in coursework all through an online digital media. Entire university programs have sprung up, with colleges such as the University of Phoenix and Ashford University offering upper level degrees without ever having to set foot in a classroom.

Many critics of this new educational media have argued that it does not serve the true purpose of higher education. McLuhan himself argues that in the upbringing of a child, and I believe in education in general, “Growing up—that is our new work, and it is total. Mere instruction will not suffice.” I believe online institutions can in many cases serve to benefit those who are already members of the workforce, or who perhaps do not have the time to physically attend a university. However, within the environment of a 4-year institution it seems these courses provide a shortcut for universities to raise enrollment and revenue without sacrificing any real resources of their own.

According to an article on online in the Decision Sciences Journal of Innovative Education, “no significant relationships were found between students’ self-motivation and perceived learning outcomes.” (2) This shows that not only are students less motivated to perform well in online, but even if they do they will see no significant benefit from it. However, the article goes on to say that having online courses can act as an effective supplement to a more traditional academic schedule. As long as the teacher is still actively involved with the students and the coursework, there are still plenty of benefits which can potentially outweigh the negative aspects. “More specifically, there is a clear relationship between instructor feedback and student satisfaction and perceived outcomes. Feedback is a motivator to many students and should be incorporated into the design and teaching of online courses”

In the end, I believe that the ultimate issue with online courses is whether or not students and teachers alike will be able to properly engage in them. As with any method of teaching or learning, the more one puts into it the more they are likely to get out of it. Having systems to hold both parties accountable throughout the course must be in place. At institutions such as Ohio State, I think it might also be helpful to still have office hours available to all students so that they might still have this benefit. In a world where the cost of education constantly grows higher every year, we must be able to find ways to cut expenses. Though the education to some may not seem as rigorous, it seems for  now that online courses offer an easy partial solution to this problem.

1. McLuhan, Marshall-Quentin Fiore. The Medium is the Massage 2005

2. Eom SB, Wen HJ, Ashill N. 2006 The Determinants of Students’ Perceived Learning Outcomes and Satisfaction in University Online Education: An Empirical Investigation. DSJIE 4, 215-235.

The New Medium: Smartphones

The cell phone, specifically the smartphone, a still extremely new technology, has had greater impacts on our lives than anyone could have predicted. There is a vast wealth of information at our fingertips and the possible uses of the devices’ functions are virtually endless. In an age where the newest and most current events are the only ones that matter, the constant connectivity has fundamentally altered the way we perceive the rest of the world.

Although the basic idea for what we now consider a smartphone was recorded in the 1970’s, the first production models were not released until the mid-90’s (1). The idea and invention did not only spawn a new tool, but it also created a new medium that had never before been experienced. Obviously, whenever the smartphone was initially released, it was extremely expensive and rare to know somebody who owned one. Fast forward to the current day, and it is more difficult to find someone who does not own a smartphone than it is to find someone who does. Not only are the devices extremely common now, but a high amount of consumers refuse to buy anything but the newest, most advanced models available at the time.

Due to such a widespread use and understanding of the technology, this new medium is highly effective in what it does. As mentioned by McLuhan when speaking of the television, which was a new invention at the time, new technology brings about a more immediate means of gaining information. McLuhan stressed the idea of instant news being fed to the masses. His observation is more relevant today than ever before. Even when one is not searching for new information, he or she could receive a notification that delivers the new info. Whether it is world news, sports, social media, or any other source of information, the instant accessibility remains.

The general public is well informed. They have the opportunity to take the information presented to them and turn it into thoughts and ideas that can shape their future. Similar to the impact television had the voting system, the smartphone can change the way voters see candidates. Voters’ decision are not based solely on the platforms of the politicians. Instead, especially in the age of message boards and comment sections being accessible at a few taps of a finger, others’ opinions can have a major influence on beliefs. Therefore, a more charismatic and personally relatable candidate could edge out someone with stronger, sounder ideas.

The world is constantly evolving; changing with every new idea. The human species feels the need to change along with the newfound technology. Being more connected with one another than ever before, opinions of others have the potential to make a larger impact. Finally, most people are never away from their phones for an extended period of time. Without spending much time away from a device that constantly pumps information at you, it is sometimes hard to disconnect from the issues faced in everyday life. It holds the possibility to jeopardize time usually used to relax or spend time with friends or family. Being so intertwined with the virtual space of the internet at your fingertips can take away from face to face interactions. For every advantage that smartphones have offered, the new medium also carries an effect that may sometimes get lost in the hustle and bustle of everyday life.

1) “Pocket Computing: Evolution of the Smartphone | Pocketnow.”